The grocery mega-giant known as Walmart has begun using LED pico projectors to test floor ads in order to boost sales. These mini projectors are a great way to draw attention to special price rollbacks, specifically on toys. During the test, the majority of shoppers (75%) said that the LED projections were more effective than traditional signage ads. The move to using LED projectors, both standard and pico, is extremely important to move for the company. Walmart hoping that this is the most efficient way to cover advertising real estate of its 5,000 stores that each have an average of 150,000 square footage. Stefanie Jay, vice president of the Walmart Media Group, describes the need for this type of advertising by releasing this statement, “With 90% of America shopping at Walmart every year and nearly 160 million visitors to our stores and websites every week, Walmart Media Group enables brands to reach more customers at scale and measure advertising effectiveness across the entire shopping journey”.
This much real estate needs multiple projectors not only portable in size but also equipped with a brightness that can project a high-quality image. Thankfully companies like Optoma, Epson, Sony, LG, and AAXA have made great progress in lumen outputs for their LED pico projectors. The mini projector market is the perfect solution to cover all this floor real estate. Their compact size, affordability, and high lumen output make them a great asset for this type of advertising.